For years, if you wanted to buy lip balm, you were stuck looking for Chapstick in the aisles of the supermarkets or drugstores. Consumers of today are now given a much better choice when they come across EOS. EOS took on a tough market when they started selling their unique brand of lip balm, but their strategy worked. Soon, consumers were able to buy EOS all over the place, from Target to Walgreens to Walmart. Celebrities were spotted using EOS. Consumers loved the different texture and taste of this type of lip balm vs. Chapstick. EOS lip balm was a hit.
Evolution of Smooth is the full name of EOS. The founders of the lip balm company have finally spoken with reporters about how their business was created and how they are now the second best-selling lip balm product in the United States. They have pushed ahead of Chapstick and Blistex and are only slightly behind Burt’s Bee’s, which has claimed the number one spot. But for how long, one may wonder?
In the past, lip balm was treated more as a unisex product, similar to the likes of shampoo or toothpaste. But after an in-depth study with consumers who used these types of products it was found that women used lip balm far more than men. Sensory panels also reported that the long, cylindrical tubes of toothpaste were often lost easily, especially in purses and bags. More importantly, consumers wanted a product that was fun to apply and had a pleasant flavor.
Because of this, EOS lip balm was born, https://evolutionofsmooth.com/lip-balm.html. Women enjoyed the soft round packaging of the product and the different colors it came in. The lip balm was priced competitively and has made a major splash on many social media platforms like Facebook and Instagram. EOS has now become the lip balm of millennials and has no plans to slow down anytime soon.