A Smashing Hit With The Ladies
If there’s one industry you wouldn’t expect to see a startup rise into one of the most talked about names, it would be the lip balm industry. Lip balm is generally thought of as a fully explored area of personal care with nothing to offer entrepreneurs, but Evolution of Smooth has proven this wrong. It turns out the brand is now selling hundreds of thousands of cases of its spherical good to young women around the world. Something must’ve gone right.
The key to the success of Evolution of Smooth has been largely due to the amazing marketing campaign that the company has created. When people think of EOS lip balm most people assume that lip balm is used by men and women in similar amounts, but the research that Evolution of Smooth conducted revealed that this was not actually the case. In fact, women are far more likely to use lip balm and they willing to spend more money on it overall. With that in mind it is clear that women are in fact the best market to target. More of EOS on walgreen.com.
Expanding On The Idea
The success of Evolution of Smooth has led to a number of new products in their company’s roster, check this on well.ca. You can now find shaving creams and lotions under the Evolution of Smooth name. Today, this continues to grow and over time we will continue to see even more products. There was a gold mine struck and that gold mine hasn’t dried up yet. It isn’t easy creating a new product and it isn’t easy trying to take over a market. However, this is exactly what Evolution of Smooth has done over the course of the last decade without a problem so far. To order, go straight here.