Artificial intelligence, or AI, is the recreation of human intelligence. This software understands the repetitive habits of consumers. This technology has been embraced by numerous industries, and provides better service through the ecommerce customer experience. Businesses can get closer to their customers, and provide a personalized and unique experience.
The ecommerce customer experience has taken the place of the traditional shopping experience of entering a store, touching the products, deciding, and then purchasing the items. Consumers now base their decisions on the description and image of the item on a computing device such a s a smartphone. The convenience combined with home delivery has made this concept a super hit. AI technology has taken the industry to previously unimaginable proportions.
Titan recently launched a chatbot on their website to help their large number of millennial customers select bags, eyeglasses, and watches. This service uses robotic intelligence, and hinges on product discovery, referrals and customer support. Within days, their ecommerce sales had spiked. The concepts of contextual messaging, predictive intelligence, and indulging the consumer have improved the ecommerce customer experience.
There is a large amount of data regarding usage patterns and customer behavior acquired by AI for ecommerce platforms. A personalized shopping experience is created for online consumers with the self-learning algorithms of AI. The prediction is by 2020, 85 percent of consumer relations with businesses will be through AI. The ecommerce customer experience is becoming the future of businesses.
Robotics are being used to enhance warehouse operations. They have the intelligence to read RFID tags, and know when a cart is full and ready to be dispatched due to the unique ID for each customer. This expedites productivity, and fuels the future technologies of virtual reality, machine learning and robotics. In the near future, AI is expected to understand the differences between past and present behavior. Two sets of data will available to compensate for deviations and improve the ecommerce customer experience even more. It is possible AI will even be able to predict these deviations.
AI will be used more and more in the future to create multi-layer data for each consumer. This will be based on the current and past buying preferences and behavior. This will enable a prediction of the consumer’s behavior in the future. AI may come to understand one of the world’s most complicated things, the human mind. This opens new and exciting possibilities for the future of AI.