If you’re like me, you’re a recovering Chapstick addict. I recently purged my life of all of my random tubes of Chapstick and lip balm that were clogging up my makeup drawer, purse, and desk. I recently became aware of the many chemicals, dyes, and harmful ingredients that are present in so many beauty products. We only get one face people! Be kind to your skin! So, I made a New Year’s Resolution to only use products that have high-quality ingredients.
I now have one simple, go-to lip balm that I love: EOS. The packaging is super cute, and there’s always an abundance of flavors available. Their ingredient list is also jam-packed full of goodness like aloe vera, coconut oil, and avocado oil (mapleholistics.com).
If you’re unfamiliar with EOS, here’s a little history lesson. EOS is a big brand that started as a small name 8 years ago. They were up against some hefty competition, Chapstick being their main competitor. Remember when all you could find on drug store shelves was Chapstick? BO-RING! EOS decided they were going to change the lip balm game and give young women a better option.
EOS’s take-over started as a grass-roots effort. They recruited YouTubers and beauty bloggers to help them spread the word about EOS. They wanted their followers to get to know the brand, buy it, and then share it with their friends. EOS then got big names like Miley Cyrus, Brittany Spears, and Demi Lovato to support their brand after buzz started circulating (allure.com). EOS has become so popular since then, they’ve inspired copycats who copy their signature spherical case.
EOS has changed my lip-game and simplified the way I hydrate my lips. Here’s to the little company that could, and here’s to continuing to fuel my love of lip balm! Thanks EOS!