Evolution of Smooth, better known as EOS, is the second-best seller of lip balm in all the nation after Burt’s Bees. The innovators behind this product took a step away from the status quo, developing a product that’s distinguishable from the rest of the lip products on the market (mapleholistics.com). This brand made its debut over eight years ago, setting the brand apart with its sphere-shape and pastel colors.
The lip care market has steadily increased economically as consumers demand products that are natural and organic. EOS does not fall short in this respect; their lip balms are dermatologist tested, hypoallergenic, and paraben and petrolatum free. The idea of small, round, canisters of lip balm became a popular commodity. However, many people found applying the product with their fingers to be unsanitary. This was considered in the design of the EOS balm, along with the taste and smell. EOS is not limited to the types of lip balms available. Their line of balms includes visibly soft, crystal, shimmer, active, medicated, and the organic stick. Beyond its variety of lip balms, you can find hand and body lotions, shaving creams, and exclusive masks and scrubs.
Recently, EOS has released a cooling menthol balm that is the flavor of chamomile tea. This is a medicated balm, made from real chamomile, purposed to protect and heal by layering lips with a cool sensation that numbs and relieves pain often caused by seasonal changes. The balm contains soothing aloe, vitamin E, cocoa and shea butters, as well as jojoba and olive oils. The pain-relieving benefits don’t compromise its aesthetic properties. This medicated lip balm continues to make lips plump, hydrate, and eliminate free radicals to reverse signs of aging (celiacandthebeast.com). This product runs for $3 and can be found at a local drug store