Luiz Carlos Trabuco Cappi has been established as the new President of Bradesco. The headquarters are located in a metropolitan area of Sao Paulo. Choosing a President has been referred to as a resistance test. Márcio Cypriano was the President and rarely mentioned in the succession of the former President in 1999. This dispute has been left behind with the election of Luiz Carlos Trabuco Cappi as the Executive Vice President by the Board of Trustees.
Luiz Carlos Trabuco Cappi has held the Chairmanship since 2003. He has been with Bradesco for forty years. He started out as a clerk and has an exceptional knowledge of the bank. He possesses a unique understanding of the challenges in running the bank and knows the culture. Bradesco lost their historical position as the biggest private bank within the country to Itau Unibanco. This is the financial sectors first Brazilian multinational. Itau Unibanco ranked as the leader due to their assets.
Bradesco has always considered market leadership an honor. The loss had a serious impact on the board. The problem is the options to seek growth through acquisitions are slim. There is only one private, medium sized bank with national capital. This is Safra but their potential sale is considered highly unlikely. The acquisitions of Votorantim and Nossa Caixa strengthened the position of Banco do Brasil. Bradesco coveted both institutions as well as Banco do Estado de Santa Catarina and the State Bank of Piauí.
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There has additionally been aggressive actions by Santander. This is the biggest foreign bank in the country. Emílio Botín is the President and stated during the next two years investments would be made for R $2.5 billion. This is an attempt to fight for the leadership of the market. This leaves Luiz Carlos Trabuco Cappi with an unfavorable economic environment. There are difficulties abroad in the financial sector with activity at a rapid decline. This may negatively impact Bradesco. There is expected to be a slow down in the expansion plan for the branch network. Bradesco is still believed to continue as stiff competition. Analysts have stated Bradesco will be one of Brazil’s winners in the long term.
Luiz Carlos Trabuco Cappi is known for soft talk, an excellent sense of humor and a broad smile. He is not the typical image of the average banker. He is married, does not have extravagant habits and has three children. He acquired an excellent education before going to work in 1969. He worked in Marilia as a clerk for Bradesco. He began working at the headquarters in Sao Paulo after two years. He became the Director of Marketing in 1984. He served the private pension company of Bradesco as the President and Executive Director from 1992 until 1998. He rose to Executive Vice President in 1999 and was the President for the insurance company in 2003. He also belonged to the Board of Directors at the bank.
Luiz Carlos Trabuco Cappi has experienced a promising career at Bradesco. His experience and knowledge has been beneficial for the bank.
Learn more about Luiz Carlos Trabuco Cappi: http://economia.estadao.com.br/blogs/coluna-do-broad/bradesco-deve-anunciar-sucessor-de-trabuco-antes-do-carnaval/