A Smashing Hit With The Ladies
If there’s one industry you wouldn’t expect to see a startup rise into one of the most talked about names, it would be the lip balm industry. Lip balm is generally thought of as a fully explored area of personal care with nothing to offer entrepreneurs, but Evolution of Smooth has proven this wrong. It turns out the brand is now selling hundreds of thousands of cases of its spherical good to young women around the world. Something must’ve gone right.
The Best Marketing Campaign Around
The key to the success of Evolution of Smooth has been largely due to the amazing marketing campaign that the company has created. When people think of EOS lip balm most people assume that lip balm is used by men and women in similar amounts, but the research that Evolution of Smooth conducted revealed that this was not actually the case. In fact, women are far more likely to use lip balm and they willing to spend more money on it overall. With that in mind it is clear that women are in fact the best market to target. More of EOS on walgreen.com.
Expanding On The Idea
The success of Evolution of Smooth has led to a number of new products in their company’s roster, check this on well.ca. You can now find shaving creams and lotions under the Evolution of Smooth name. Today, this continues to grow and over time we will continue to see even more products. There was a gold mine struck and that gold mine hasn’t dried up yet. It isn’t easy creating a new product and it isn’t easy trying to take over a market. However, this is exactly what Evolution of Smooth has done over the course of the last decade without a problem so far. To order, go straight here.
Useful link at https://www.walmart.com/ip/Eos-Sweet-Mint-Lip-Balm-0.25-oz/15136069
For years, if you wanted to buy lip balm, you were stuck looking for Chapstick in the aisles of the supermarkets or drugstores. Consumers of today are now given a much better choice when they come across EOS. EOS took on a tough market when they started selling their unique brand of lip balm, but their strategy worked. Soon, consumers were able to buy EOS all over the place, from Target to Walgreens to Walmart. Celebrities were spotted using EOS. Consumers loved the different texture and taste of this type of lip balm vs. Chapstick. EOS lip balm was a hit.
Evolution of Smooth is the full name of EOS. The founders of the lip balm company have finally spoken with reporters about how their business was created and how they are now the second best-selling lip balm product in the United States. They have pushed ahead of Chapstick and Blistex and are only slightly behind Burt’s Bee’s, which has claimed the number one spot. But for how long, one may wonder?
In the past, lip balm was treated more as a unisex product, similar to the likes of shampoo or toothpaste. But after an in-depth study with consumers who used these types of products it was found that women used lip balm far more than men. Sensory panels also reported that the long, cylindrical tubes of toothpaste were often lost easily, especially in purses and bags. More importantly, consumers wanted a product that was fun to apply and had a pleasant flavor.
Because of this, EOS lip balm was born, https://evolutionofsmooth.com/lip-balm.html. Women enjoyed the soft round packaging of the product and the different colors it came in. The lip balm was priced competitively and has made a major splash on many social media platforms like Facebook and Instagram. EOS has now become the lip balm of millennials and has no plans to slow down anytime soon.