Academy of Art University – Created by Artists for Artists

According to the article in the Huffington Post, New York Fashion Week is known to be the platform where usually new names get launched into the limelight. It is a rare treat of discovering a great talent. Try doing that 21 times consecutively. The fashion school at the San Francisco, California-based Academy of Art University (formerly Academy of Art College) held its twenty-first runway showcase on Sep. 9, 2017 at Skylight Clarkson Sq. the official home for the weekly all things Style.

 

This season, ten recent MFA and BFA graduates debuted a total of five womenswear plus two menswear collections, and with two collaborations between them. The School of Fashion director, Simon Ungless, said that every collection had an individual spirit, and yet the process had been done as a collective.

 

Considering the various backgrounds of the designers, from the mainland China to the coastal Maine with several remote places intermediate, the range of idea, outlines, plus craftsmanship techniques moved the audience. The audience included Professional Development at CFDA, Director of Education, and the legendary Miss J from the America’s Next Top Model as well as Sara Kozlowski.

 

All the classes, internships, workshops, as well as “last-minute” hours of meticulous labor up to the fifteen minutes on the runway. And in front of their equals, potential career mentors plus the whole wide world (through live streaming) they presented their ideas for the destiny of fashion.

 

The Academy of Art College, currently known as Academy of Art University, is a for-profit art school that is privately owned. It was founded in 1929 by Richard as AAA (Academy of Advertising Art). It has 1154 part-time teaching staff and 283 full-time teachers, plus approximately 12,600 students.

 

It is the largest art and design school that is privately owned in the U.S. In San Francisco, the Academy of Art University is among the largest property owners, with the main campus situated on New Montgomery Street (which was formerly Montgomery Street South) in the South of Market area.

 

In 2007, the WASC gave Academy of Art University regional accreditation. The school is a certified institutional member of the NASAD. The school is offering master’s, bachelor’s, and associate degrees in nearly 25 subjects. Several courses are offered online.

 

“Fabletics: Innovative Fitness Apparel That Ranks Top-Notch With Patrons”

Fabletics is one of today’s top- leaders in the fitness fashion industry. Don Ressler and Adam Goldenberg collaborated and joined forces with actress Kate Hudson back in 2013 and launched the online shopping store. The idea for the store was born from the trio recognizing there was an aperture among the statistics of fitness apparel marketing. After doing more research into this phenomenon, they discovered that high-end apparel only had the market. Possessing the good business acumen to see an opportunity to provide affordable, well-made active wear, Ressler and Goldenberg created the Fabletics brand and it has been going strong ever since.

 

The Fabletics team employs many great marketing strategies to further their products and company. Kate Hudson takes an active role in both the design and marketing aspects of the company. One of the most innovative strategies she is taking advantage of in promoting Fabletics is crowdsourcing. Through crowdsourcing, businesses can petition for information and ideas from a mass of people to create material, commodities or capital. Product reviews that are being left by consumers after a purchase vastly affect the success of it. Consumers place great trust in these reviews and this can be put to great use by many in the marketing industry through the analysis of the data left.

 

For Kate Hudson, establishing the Fabletics brand has been a successful means of exercising different market strategies to increase sales and revenues through ascertaining what works and what doesn’t work. The power of the crowd, as an example, has proved to be a winning long-term approach. Fabletics has set themselves apart from other leisure brands and retailers in the industry through data analysis, superior customer service, and attention to design detail in regard to what the customer is looking for and making the purchase readily available through e-commerce. In current financial standing, the retail giant has a $250 million profit return and upsurge increasing by 43 percent. Fabletics has an astonishing amount of registered members that numbers well over a million. Personalizing the shoppers experience by offering customized designs through a survey analysis has certainly contributed to the increase of customer sales.

 

Athletic wear, such as yoga pants that are the latest fashion trend for women, are now being regarded as a fashion statement and being worn out in public as opposed to the home or gym. Comfortable apparel combined with high quality style is what most consumers are looking for and Fabletics has incorporated this into their designs. Statistics show that in 2016 over forty four billion dollars was spent on leisure and fitness clothing. Market analysts attribute this to the fact that millennials are now contributing more to the health industry such as vitamins, innovative products and apparel. As a result of this, Fabletics has had the good fortune of opening up 18 retail store branches all over the United States. With new designs being released every month, Fabletics is sure to see an even larger yield in both profit and annual sales.

The Beautiful Brown Modeling Agency

 

Do you remember what you wanted to be as a child? What did you want to grow up to do? So many of us wanted to be famous. We wanted to be known and to be seen by millions. That is why so many young women dream of being a model or an actor. Unfortunately, this career field is so much harder than, any can imagine. Not only does it require training, long hours, and a tone of dedication, but it is an extremely difficult field to enter. Getting started in the modeling work field can feel nearly impossible. It requires so much effort, time, and the perfect connections. Luckily, there are now agencies that help with this difficult and confusing process.

One amazing company that has come into light over the past few years is The Brown Agency, of Austin, Texas. The Brown agency makes big modeling dreams come true. They take in all of the complicated factors of getting into the modeling career and make it possible for their dedicated models. They are almost like a personal trainer or a coach that goes even farther than the extra mile. Due to their abundant success, the Brown Agency has numerous connections with many well-known, name brands. Working with an Agency like this not only helps an aspiring model, but launches them into the busy and exiting career they were looking for.

According to Market Wired, one reason this agency is thriving, is due to the dedicated President, Justin Brown. Before starting this Agency, Justin Brown did is work and research! He worked in the modeling field and with many different agencies. He learned the ins and outs. He learned what successful agencies were doing and how to avoid the practices of the not successful agencies. He spent time to really learn what the big brand names want and how to get it. He then decided that Austin was the perfect location to put his hard work and knowledge into place. As a result of his devotion to his work, the agency has thrived! With a huge success in training and placing models, the Brown Agency makes the dream if being knows a reality.

See more: https://www.crunchbase.com/person/justin-brown-5#/entity

 

Fabletics; The Athleisure Retailer Of Tomorrow

Breaking into online retail is a tall order in 2017. The competition is suffocating, with legions of would-be entrepreneurs gunning for the heads of one another and looking to topple the behemoth that reigns over them all: Amazon. Very few manage, even partially, to succeed in the space. That’s why when a challenger like Fabletics, Kate Hudson’s rising athleisure company, manages to make waves it’s all the more surprising.

A November 2016 Forbes article, entitled ‘How Kate Hudson’s Fabletics Is Taking On Amazon,‘ is an excellent primer on how the relatively new retailer is doing so well. Firstly, Fabletics embraces a niche. And a niche on the rise at that; ‘athleisure’ is the fashion trend of the future, something Fabletics and Hudson have recognized and capitalized on quite well. Athleisure is as it sounds; athletic wear meant to be worn on more occasion that than the gym.

Second and perhaps most important, Fabletics avoids the pitfalls that sink so many other retailers by making them into a boon all their own. One such pitfall is ‘showrooming,’ and it’s perhaps the most damning invention of the online retail age for most retailers. Showrooming occurs when a customer uses a physical retailer to view a product, gets a feel for it, and then uses online retailers to find a better price on that same product, leaving the original store high and dry. Fabletics has turned this on its head, as once a customer tries something on in store, that same piece of clothing is added to their online cart. It’s irrelevant to Fabletics where the customer chooses to buy, as the profit is theirs all the same. It’s a near perfect, catch-all solution to what many thought to be the death-knell of brick and mortar stores.

Fabletics has the winning take on retail, online and otherwise. The company, poised for a staggering 35% growth over the next year, is making strides where even Amazon has floundered. The key, according to their Forbes write-up, is in accessibility. Kate Hudson aims to take the athleisure from a niche to a staple of modern fashion by making it available to everyone. Fabletics understand that the modern consumer doesn’t want to be at the whim of the retailer. Fast purchase options, flexible customer service, and ‘risk positive’ brands are the way of the future. Fabletics has recognized this and acted on the trends in stride. While Fabletics is an incredibly appealing name now, it won’t be a surprise to any retail analysts if the venture turns into the athleisure giant of the future.

Fabletics Gets Customers with Selective Marketing Techniques

Fabletics is growing wings in the retail industry, and it is no surprise that this company is moving at such a great pace. Hudson has been able to help this company grow in an outstanding way. Even in the midst of the competition that was coming forth with Kate Hudson has still managed to stand her ground and compete against companies like Amazon.

 

It is true that Amazon sells just about everything, and that it how Jeff Bezos makes all of his money. This is one of the most powerful online stores. It has been around longer than Fabletics, an online store that was found in 2010, but Kate Hudson is not intimidated. She knows that there is a lot of competition, because Amazon controls a good percentage of the clothing industry. Ironically, Amazon is not even putting a lot of time into trying. This company has just managed to grow an audience in this industry simply because it is connected to households by way of all the other products that are being sold.

 

The thing that Kate Hudson has been able to do is stay focused on what she is selling. She is not trying to get carried away with a lot of other products that are not truly connected to her core products. This is the interesting part of the equation. She has a competitive advantage because she has a focus on a specific product market. There is no need to try to compete with Amazon in a place that she doesn’t have experience. The brand is based on clothing for women so she stands her ground and stays in that arena. This has made her focus strong on her niche.

 

This is how she plans to compete successfully with Amazon and any others. While Amazon and CEO Jeff Bezos are just all over the place with his business, Kate is focused on getting to a smaller crowd. She will gain a loyal customer base this way. Many people have just continue to build their wardrobe with Fabletics because this is the brand that they have become accustomed to. This is what Kate Hudson wants. She is trying to make sure that people become much more interested in what Fabletics offers and she is bringing stores to many locations.

 

That may be the biggest way that she can compete with the competition. She is stepping out on faith and believing that people are going to support her brand in the same way that they have supported her online. There certainly is a buzz going on about Fabletics thanks to the commercials. This is not anything that Amazon is doing with the clothing line. There are Amazon commercials that allow people to find out about the Amazon Echo or Fire Tablets, but clothes not even on the radar when it comes to advertising. Fabletics is the company that is gaining customers by presenting a host of clothing options for fitness gear for women, and this select marketing is working.

Two Intensely Creative Artists and Entrepreneurs Hacked

While the internet belongs to all of us, their often arises a case of impropriety that is so blatantly obvious and unfair that you would think victims would be fuming. But in some cases, one person’s copyright indiscretions can also be used as a vehicle to warn and inform and also bring awareness of two stunningly creative artists and entrepreneurs. Both are the case behind Doe Deere, founder and CEO of the popular Lime Crime cosmetics firm, and Joshua David McKenney, an innovative maker of modern dolls. And it was with reserved amazement that these two intensely creative artists and entrepreneurs expressed when a Richard Prince snagged a posted photo of Ms. Deere posing with her 23″ likeness, then subsequently removed the original caption and had the photo printed and displayed in the Frieze Gallery.

Mr. McKenney has a way of magically transforming unique feminine beauty into his artwork, famously known as ‘Pidgin Dolls‘. He has created beautiful doll art work for many famous individuals, and to have his name removed, which negates any credit to his talent would be an offense to any artist. Likewise, Doe Deere has created a massive social media following as a make-up artistry conglomerate. Her distinct line of cosmetics allows users to experiment with color and textures in an exceptional manner.

Doe Deere is New York raised, yet she hails from Russia, and has set precedence in the e-commerce world since the beginning of Lime Crime in 2008. As a child, her individuality was sparked with a love for trendy fashion and experimentation with her mother’s make-up products. Never afraid to stand out in the crowd, her flawless, almost translucent facial features became the perfect palette to splash new and vibrant colors, metallic and matte finishes, and even glitter, creating a revolution in the world of make-up. Constantly developing new products, Ms. Deere wants patiently for the right inspiration, then pounces to make sure all her products stay true to her vision.

Lime Crime has its base of operations in Los Angeles, CA. and as a health and beauty entrepreneur Doe Deere is committed to presenting quality products to the consumer, such as using no animal-derived ingredients in her cosmetics and being certified as a cruelty-free manufacturer by one of the most stringent certifiers in the industry, Leaping Bunny. One of the company’s biggest success has been a lipstick line that dries to a perfect, non-smearing matte finish. Another would be the revolutionary eye shadow that transforms to a magnificent liquid foil finish. Beauty is no longer reserved and shy, but thanks to Lime Crime, women can feel bold and vibrant.